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Solar Conversion Efficiencies

Following the recent surge in the prices of crude oil futures and the rally of solar stocks, we are stuck with a wide range of views on the future of

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Dr. Ron’s Posting on World’s Strongest Archer Generates Much Debate

Folks, Quite a while ago I posted an entry on who the world record holder is for pulling the strongest bow back. This posting has generated many comments which are interesting to follow. As my

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It Doesn’t HAVE To Be Boring!

I've been hearing a lot about how some people are resigned to the fact that their B2B Marcom is, by nature, boring. People ask things like,"The stuff is boring, what can I do?".

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Be Careful Interpreting Market Value Data

Folks, I was interested when I saw recent growth projections for the world of the electronics market. Quoting from the article: "BCC Research (www.bccresearch.com), the world market for

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American Business Media’s 2007 Forrester Research study

According to an email I received today fromAmerican Business Media(full disclosure: I am on their advisory council): New Forrester Research Identifies Five Key Reasons Marketers Should Utilize

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VIDEO, VIDEO, VIDEO!!!

VIDEO! This word has come up so many times lately that I … well … I am paying a lot of attention! I've read several really helpful articles in the last few days – helpful to

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Government Support is the Key

Last week I attended the Tech Valley Energy Forum at the College of Nanoscale Science and Engineering at Albany. The keynote speakers were Patrick J. Curran, Executive Director of the Energy

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More on the Need for RoHS to Protect Recyclers

Folks, Another article discusses the need for RoHS type laws to protect recyclers in China. The openning paragraph tells it all: "The air smells acrid from the squat gas burners that sit outside

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Another Example of Why RoHS is Needed

Folks, A recent CNN article tells a story that strongly argues for RoHS. The story discusses how electronic material that is recycled often ends up in poor countries and is improperly

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Newest B2B Marcom Video Ad

Indium just released its newest video ad last week at PRODUCTRONICA (our industry’s largest exhibition). Once again, we humorously depict the quirkiness of the Indium tech staff. Titled

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Shop Around for Your Interfaces

Designers are always seeking the latest and greatest performance material which will enhance the performance of their hot devices. Still they often choose materials which return second-rate results,

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Dr. Ron Writes “RoHS Eighteen Months Later” article for SMT

Folks, Read my RoHS Eighteen Months Later areticle in SMT online. Ever the optimist, I try to point out the good, balanced by the challenges. BTW, in writing this and other articles recently, I am

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It’s Just a Beginning …

Someone asked me to define the current state of the Solar Photovoltaic industry and I could think of two words evolving and explosive. These two words would describe the processes, needs, and markets

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First RoHS Prosecutions, Governor Schwarzenegger Does not Sign California RoHS

Folks, The first prosecutions for RoHS violations have occurred. However the penalties were not severe. The article disclosing the details, suggests that the EU continues to try to work with

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Illegal Word of Mouth?

Attention all B2B Marcom practitioners. This is for real. According toan article appearing in TheRegister.co.uk: "Nothing beats word of mouth for getting people to put their hand in their

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Intel Achieves Lead-Free Flip Chip Connections in 45 nm Technology

Folks, Intel announced that they now produce lead-free flip chip solder joints in their 45 nm technology. You will recall that flip chip solder joints are exempt from RoHS for lead (Annex 7. —

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Opps! Dr. Ron makes a goof in Discovery Math Critique

Folks, I’m still wiping the egg off of my face after reading a comment from “Mr. Mean” (I think he means “mean” as in numerical average, not mean like my 8th grade home

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Care Must be Taken in RoHS 5.5 Assembly

Folks, Some have said that I am a fan of lead-free assembly. It's not true. In a world drowning in electronic waste, I am a fan of re-cycling. Removing lead and the other 5 RoHS restricted

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How To Get The Most Out of Google AdWords

When I read that title in aMarketing Sherpaemail, I knew I wanted to learn more. So, I clicked on over toa very interesting and valuable article. AdWords can be very powerful, if done right. But,

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What is DIGG?

We've all seenDigg. But do we all know what it is? Digg is a social news aggregator. If that is still unclear, and if you are responsible for B2B Marcom, youHAVEtoread the article and watch these

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Achieve Your Childhood Dreams

"The brick walls are there for a reason. The brick walls are there to give us a chance to show how badly we want something."

At Indium we research, develop, and manufacture advanced electronics assembly materials solutions to the challenges of today, tomorrow, and the future.