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I just sat down to talk to Tommy Acchione (pronounced “akki-OWN”) Applications Engineer with Indium Corporation’s new product line, Reactive NanoTechnologies’ (RNT)

3 weeks ago I had the chance to present at the SMTAI event in San Jose. This venue not only had pleasant weather, it had top level engineers that were hungry for more information on PoP, Head in

Iget the occasional push back, or questions, from some colleagues who fear that INDIUMCORPORATIONis inserting itself into peoples' personal lives – when it comes to our B2BMarcom social

Folks, The adventures of Patty and The Professor continue….. Patty was staring out the window of her new office. She had just been made manager of a new department responsible for corporate

"Companies and organizations that both understand and react to the latest in consumer expectations are well positioned to offer beneficial goods and services to customers as well as financial

This is a blog post about a great post that may never be… Unless a solder iron vendor wants to step up and declare that they offer technical support. The idea was simple enough, contact a

Social Media in B2BMarcom, business communications, and all things industrial is today's reality. We are all dealing with it today. Even if your Marcom program includes no social media, your

Sometimes our B2B Marcom videos depict concepts, other times processes or materials performance. In most cases we include an expert introducing and describing the information – or performing an

Soldering through-hole connectors can be a tedious task. Connector Specifier recently highlighted an article by principal engineer, Paul Socha discussing howconnected preforms can be used to

Jim: Greg, as a pioneer in Surface Mount Technology (SMT), you’ve seen many changes in the past 27 years. How have you seen our customers change through the years? Greg: An interesting

Inmy last postIdiscussed the rent vs. own vs. buy &leave options for in-booth video in the B2B Marcom arena. I have since interviewed my A/V vendor at a show and was told that their breakage rate

I participate in several GROUPS inLinkedIn, one of which is the"exhibitor" group. I learn a lot from the participants – and I try to contribute, as well. One topic that I recently

So far the meeting with The Professor had proven very valuable John thought.He was anxious to hear the other suggestions The Professor had. The Professor began to speak.“Change-overs are what

The continuation of The Professor’s second visit to ACME…… “Well what should we do Professor?” John said weakly. “Clearly, not shut the line down over the lunch

Ijust conducted this potentially interesting video interview of a team mate (we were trying to tell Tim's target audience about the cool tech papers we are presenting at an upcoming trade show

Historically, B2BMarcom in the electronics manufacturing arena hasinvolved professional Marketing Communications (Marcom)staff inserting themselves between the techies of a supplier company and the

Flux & Substrate Compatibility Flux isa liquid, solid or gaseous material which, when heated, speeds up and/or promotes wetting of the base material(s) by the fluxs removal of any surface oxides

Folks, Business was good at ACME. Even in these challenging times, the company’s three assembly lines could not keep up with demand. John, the manger of the assembly lines, decided to request

Once the flux has been formulated and scaled up it then must be mixed with solder powder. The mixing procedure and equipment must be capable of providing a homogenous product batch after batch after

There we were, deep in the forest, exhausted from our hike through the deep, fluffy

Use the link in the text to get to Guy's cool video. As I just posted, an effective elevator speech is a powerful toolfor earning that all-important resource: attention/interest. Importantly, I