Right up front, I need to say that I am very biased against low-cost, commodity-type, non-product/service-related items, or gifts, as a way to earn or retain business. Maybe it's my 30 years in technology industry talking, but I just don't see the value. Honestly, I can't imagine how a M.S. Materials Scientist, or her staff, could be swayed by a pen. And, honestly, does anyone need another coffee mug?
I know that such giveaways are a big part of business to business (B2B) marcom - and that a lot of these items are exchanged every year. Admittedly, I do purchase and dole out a very limited number of such items. Many people believe in the value - or maybe just the practice. I just don't get it.
I'd love to hear some very sound, logical, proven, fact-based information supporting the concept. I just may be missing something.
And how about this? The best COMMENT receives a free INDIUM CORPORATION pen. ;)