Indium Blog

Social Media: Like Flying In Formation

  • B2B Marcom

  • As I left the house this morning I heard a Canada Goose honk while flying overhead. Instinctively, I wondered what it was doing alone.

    Geese are iconic social creatures. They even inspired the famous, "Lessons From Geese." This short speech seems to apply, not only to everyday life, but to social media - at least to me.

    The 5 goose facts contained in the piece are related to lessons in life. As I read them, I can find corrolaries to social media. For example (quoting from the above-referenced source):

    FACT 2: When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone.   It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front of it.

    LESSON: If we have as much sense as a goose, we stay in formation with those headed where we want to go.   We are willing to accept their help and give our help to others.

    RICK'S SOCIAL MEDIA COMMENT: When we share our thoughts, ideas, and goals with our social media network (falling INTO formation), we tap into insights, information, advice, and knowledge far beyond what any individual is capable of possessing - thus taking advantage of the "lifting power" created by peers with related experience.


    As I drove to my office, anticipating flicking on my PC and seeing what B2B Marcom insight  TweetDeck had to offer, I felt like that solo goose - traveling in the dark, momentarily alone but seeking the strength of my network.

    Image: Denis Collette