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The Electronics Cooling Industry – Pushing the Creative Limits!!!

  • Indium Corporation

  • Celsia Technologies, an established name in the electronics cooling market for their advanced heat spreaders recently unveiled an advertisement in Electronics Cooling Magazine which was unlike others I have seen in the industry, and I was personally impressed by their creativeness which pushes existing industry boundaries for an eye-catching message, as controversial as it may be. This advertisement sends a strong message about the capability of traditional heat pipes vs. Celsia's new nanospreaders. 

    According to George Meyer, CTO of Celsia Technologies, "Most people got it for what it was, a way to get your attention. Some did not like it!"
    This ad personally caught my attention and I thought, "Wow! Something New." But what do you think of it?