There are only three ways social media can help your business:
- Increase brand awareness by growing your reach
- Build customer loyalty by engaging more and providing support
- Increase sales by getting more people to purchase, more frequently
Now pick one goal, and prioritize your tactics to solve that piece.
If you're nodding your B2B Marcom head in agreement (like I did), read his article,
Be prepared to continue nodding your head - and to increase your engagement.
Nice work, Brad.