"12 Reasons Why Virtual Trade Shows Fail to Realize Their True Potential"
_x000D_ … is the name of an article written by Ramesh Sambasivan. He says it so well that I truly have nothing more to add.
_x000D_ Here are some of the points, to whet your appetite for the full article:
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- Virtual tradeshow participants do not like to share their success stories.
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- Use of traditional media to pull audiences into a virtual trade show is known to fail.
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- The feeling that anything online ought to be free.
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I've participated in virtual trade shows (that's me in the bottom-left corner of the image, at a Circuits Assembly virtual trade show, Virtual PCB), and will do so in the future. One of the 12 reasons is very important to me:
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- The tradeshow metaphor is being carried too far.
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To help these events gain value we may need to break the mold and consider what these things truly are.
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Read this great article, then come back and comment.
