My readers have heard meespouse the value of telling a story in B2B Marcom previously. Some people firmly believe that business is SUPPOSEDto be stodgy, and that business customers aren't the same as regular people. Ihope you are smirking by now! Ihope you feel that you can outperform people who feel that way – because you can.
Here is an example of a B2C advertisement that relies purely on story telling. Iam challenging myself to at least equal the riveting intensity that this ad creates. I am sure it can be done.
