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Photon’s 5th PV Tech Show 2010 USA

After returning from San Francisco, I’ve had a chance to think about the Photon PV Technology show.This show was hosted at the Moscone Center, which also hosts the rapidly expanding Intersolar

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IPC Solar Standards Update

Last week some familiar (and some new) faces from the electronics industrymet in San Francisco to set standards for the assembly of solar modules.This group, the “IPC PV Module Technical

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Disruptive Electronics Assembly Process Technologies Face Big Hurdles in Implementation

Folks, Every so often a new electronics assembly technology comes along, and I am asked my opinion about it. The latest “new” technology for assembly is RF Activated “Green” Nano

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BtoB Social Media Target Audience: Hunters or Farmers?

Seth Godin has authored ANOTHER excellentpost (when HASN'THE?), titled, "Hunters and Farmers." In it he posits that some people are "hunters" while others are

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Dr. Alan Rae: Nanotechnology in Electronics Assembly

I caught up with Alan Rae after a recent IWLPC committee meeting, where he jokingly asked me to, “Stop asking important questions” – LOL! He was kind enough to give me a few moments

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Transparency In BtoB Social Media

There is a lot of excellent discussion occurring these days regarding transparency in business to business (BtoB, B to B, B2B) social media. I particularly like the efforts being put forth by my

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Toby Bloomberg & John Cass Survey: 30+ Diverse Opinions On Social Media Agency Transparency

How to handle social media transparency? Well, we first need to understand that there are precious few concrete rules with which to comply. We each need to develop our own practice. Notice that each

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Patty, Pete and John Confront “The Big O”

Patty, Pete, and John prepare to do battle with "The Big O." Patty and Pete were able to squeeze in 9 holes of golf, though it was really stressful for Patty.Pete was a good golfer, but not

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What Does Shelf Life Mean to You?

Shelf life means different things in different situations. Post something on the internet and it will last forever. Leave fresh fruit out on a hot day and it won't make it through the

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Apple iPad Video Pulls Some Wrong B2B Marcom Levers

We BtoB Marcom practitioners keep a keen eye out for anything related to business communications. So, Apple's much-awaited release of their iPad (today) had plenty to

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Solder Shelf Life as Explained by Eric Bastow

Shelf life of solder is a concern that is raised by customers on a somewhat regular basis. Solder pastes typically have a well defined shelf life, however the useable life of a solid form of solder

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Pb-Free Bar Solder Dilemma: Price vs. Performance

Many consumer electronics transitioned to Pb-Free 4-5 years ago. However, there are still a substantial number of electronics being built with Sn/Pb solder. As some of these products begin to

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Patty and Pete: An Audit on Their Own

Folks, Patty was eating her lunch at her desk while reading Golf Digest. She had been training with weights, performing stretches, and getting lessons from a long drive pro in Grantham, NH. It was a

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Virtual Trade Shows: Analagous To Skype

Let's use an analogy to discuss virtual trade shows in business to business (B2B)Marketing Communications. In the old days, if you wanted to meet several vendors, meet industry movers and

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Neural Networks and Market Intelligence

Just before the New Year, I had the opportunity to sit down with my old friend and colleague Dr Conrad

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Publish or Perish (PS: You already did)

In today's B2BMarcom, you must be a publisher, or you will suffer. Social media (blogs, twitter, facebook, YouTube, websites, etc. all enable this). THEPRESENT: Social media superstar, Dana

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Forming Gas I: What is it?

Forming gas is a complicated topic, so I will provide some preliminary background in this section, then get into the soldering part next time. Don't you mean "formic"? Forming gas is a

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Social Media As A Sales Tool

I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramontane Cafe, in Utica, NY. We discussed how and why Indium

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Is it Time to Create Real Awards for Our Industry?

The followingarticlewas written bySteve Gold, ofEMS007. The topic is of tremendous importance to any B2BMarcom professional, and to the constituents we serve (Product Managers, our companies, etc.).

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Get the Most Out of Your Next Trade Show

In an earlier post I listed some tips for tech guys to get the most out of their trade show

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PEOPLE in B2B Marcom

I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramontane Cafe, in Utica, NY. We discussed how and why Indium

At Indium we research, develop, and manufacture advanced electronics assembly materials solutions to the challenges of today, tomorrow, and the future.