I don't get paid to be average in B2B Marcom.
This is something I have been saying for quite a while – and I mean it.
Face it, who wants to end a career and sum things up by saying,"Yup, all these years and I blended right in, never made too many waves."This is especially true in the B2B Marcom arena. Don't we all want our websites to be more effective than the competition's? … our product data sheets to be more valuable than the competition's? … our exhibits to be more attractive and compelling than our competition's? etc.
Why am I thinking about this now? Because it is my time to begin developing goals, strategies, and tactics for 2009 and beyond.
I guess I'm just reminding myself that, whenever I feel that comfortable sense that I've done it this way before and that this is the way we've always been, I had better repeat:I don't get paid to be average!
Image: screen grab frombarringer1.com
