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WOMMA,in a word, is awesome. What's aWOMMA? Fromtheir website,"WOMMA is the official trade association for the word of mouth marketing industry. Our members are the experts and innovators

There has beenrenewed interest in my concept ofThrow Away BlogssinceTed Demopoulos' hot new bookhit the streets recently. In his book (after interviewing me and listening to me ramble on and on

Folks, I just got back from IPC/JEDEC's Conference: RoHS Compliance and Beyond. Before I get into technical stuff, a few comments on traveling to Europe. I traveled through London's Heathrow

I held a contest in my previous post.Through the beauty of the internet it ended in less than an hour (I am still awed by the internet's power to help us all make connections). Compliments of

I recently posted about a very tuned-in B2B Marketer, blogger, and author, Ted Demopoulos. I "met" Ted when he called me and discussed a new book he was

A valuable piece of work has just been released. You may want to give it the once over – especially if you are considering blogging as one part of your B2B Marcom

We recently updated you on an exhibit design award that team Indium received in Malaysia. I am proud to report that a very similar story has just occurred. This time INDIUM CORPORATION received the

I like to check outB2BMarcom and Marketing websites. This one has caught my eye. Inside B to B Marketingis written by a team of Marketing experts/practitioners – so the content offers variety

Folks, Wie Geht Es Ihnen? Our friends at IPC are hosting with JEDEC a conference entitled the IPC/JEDEC International Conference on Lead Free Electronic Components and Assemblies "RoHS

Aretha Franklin was singing about something a little bit different, but the theme is the same. In the fast-pacedB2BMarcom world, it isCRITICALto respect your audience. OK,so why am I on this

Folks, Last week, I presented at the SMT/RIT's Implementing Lead-Free: A Hands on Workshop . The keynote speech at this event was by Dan Shea, chief technology officer (CTO) of Celestica. The

Folks, The longer I am in industry, academia and life in general, I am convinced that making data driven decisions it a fundamental to success. In addition to archery, I am a fair golfer (I can

The Marcom people at Earthbound Farms/Natural Selection Foods seem to have done a very good job at managing their unfortunate situation (see previous post – 3 posts back). The furor is all but

As of today, the process is now simple (at least in my can't-even-see-the-cutting-edge practice). Here it is: 1) Establish a blog site: choose from MovableType, Blogware, Typepad, WordPress,

Folks, I just came back from SMTAI, where I taught a Six Sigma Green Belt Workshop for SMTA. The show was "a buzz" with the fact that SMTA was parting with Assembly Tech Expo

Sometimes the Indium Marcom team gets its head out of the book and turns its efforts toward things that really matter. Interestingly, they often involve two wheels. Our Anita Brown is very committed

According toCNN's website,"Natural Selection FoodsLLCrecalled its packaged spinach throughout the United States, Canada and Mexico as a precaution after federal health officials said some of

Folks, July 1, 2006 has come and gone. Most of us expected many problems at the borders of the EU countries Re customs after this date. All appears quiet. I have heard few stories of customs

From a recent email to me from B2B Magazine: "Each year,BtoBhighlights 10 business-to-business Web sites that are particularly good examples of how companies can use the Web to communicate with

Folks, The bad news is that China RoHS starts to take effect in a little over 6 months. The good news is that the scope, at this date, covers only marking and disclosure of the six identified

Blogging For Businessis a website/blog-like site that exists to promote a book, and a sincere effort to help bloggers. It is written byTed Demopoulos(pictured right)andShel Holtz– both