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Welcome to Warp Zone – Halogen Free

If you remember from the days when Super Mario Bros. was the biggest Nintendo game on the scene, Mario could transport to a different world in the “warp zone”. Likewise, I have provided a

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Teleprompter 101

I have a new-found respect for public speakers who use a teleprompter. I just used one for the first time and I certainly learned a lot. Why the teleprompter? Indium Corporation is rolling out a very

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Why Invest in a Great Thermal Interface Material?

There are some applications which can function fine with grease at the thermal interface or even with no thermal interface material at all. This was the case for most electronics of the

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Follow the Recipe

Soldering is quite a bit like cooking a gourmet dinner: there are raw materials, a process for putting them together, a heating temperature and time, and finally a test to verify things went as well

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Write for the Web

Every project manager, marketing specialist, and tech support leader is walking around with at least a handful of potential B2B Marcom projects in their head. Before any of them get any further,

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Georgia Tech, SRC Research in Solderless Connections May Be Crucial to Future High Performance ICs

David writes, Dear Dr. Ron, I thought you would find the article below of interest. Is appears that now there is more than just Occam to worry about. It looks like Georgia Tech is now promoting

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Beware Condensation on Substrate Bumping Paste

Anytime something cold is introduced into a warm/humid environment it will collect droplets of water from the surrounding air. Since substrate bumping paste is stored cold, please remember to let it

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After the Device Packaging Conference

Now the question that remains is, was the conference worth it? I believe it was. Customers concerns and possible solutions were realized. Industry contacts were strengthened. New technology and

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Is A Brand Ever Really “Owned”?

This was inspired bya great postingbyFrancois GossieauxofEmergence Marketing I liked his posting so much I was moved to ponder, then comment. There is no way that anyone can perfectly explain this

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Day 3 of the Device Packaging Conference

The third day of the Device Packaging Conference has passed, with some interesting presentations from NXP, Amcor, and Atotech – to name a few. Many of the presentations were focused on

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Green Issues Continue in Popular Media, Halogen Free Interest Grows

Folks, In my blog posting of December 1, 2005, I asked PC Magazine's "Cranky Geek" John Dvorak about his knowledge of RoHS. He admitted to being unaware at that time. Well PC Magazine

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Reverse E-mails

Ever sent out a half-baked e-mail? You know, one you haven't even finished proofing yet? We all have, and it is because we are in such a hurry that we hit theSENDbutton

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Soldering to Stainless Steel

Have you ever had that sinking feeling when you tried soldering to stainless steel and found it to be very draining? You can join stainless steel, you know, and here's how! You need the correct

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Tiger Woods will Not Win Grand Slam or All Tournaments He Plays This Year

Folks, I wanted to post this before today's CA World Golf Championship and I promise to get back to more technical topics. But part of this post relates to statistical thinking and data-driven

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Halogen-Free vs. Halide-Free

There is a significant push in the electronics industry to produce “halogen-free” products in order to be more environmentally friendly. The industry has begun to adopt the definition of

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American Business Media

I just returned from 5 days in Vegas, baby and launched back out on another trip. This time it was a 1-day event to Manhattan – to participate in the American Business Media Marketers'

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B2B Marcom for EVERYONE!

Everyone in my company "com"s, and is a representative, in some way, of our Marketing efforts (Mar). So, everyone practices Marcom in some way. Which way? Email! So, my Marcom team makes

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Day 2 of the Device Packaging Conference

Today I had a chance to catch up with the guys from Sikama at their booth. Pictured here from left to right are: Sigurd Wathne (President and Founder), myself, and Phillip Skeen. The conduction

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SMTA Process Engineer Certification Takes Off in China

Folks, In 2002 Phil Zarrow, Jim Hall and I worked with the folks at SMTA to develop a Certification Program for SMT Process Engineers. Hundreds have been certified since then. The program is now

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Day 1 of the Device Packaging Conference

Today I was able to attend a professional development course related to Package-on-Package technology and trends. While the session was very informative, it seems that there has been little

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Thermal Reliability as an Afterthought

An article I just read caught my attention (To see the article which stimulated this entry, click here.). It outlined the need for reliability in consumer

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