Indium Blog

Why Does My Business Need To Understand Social Media?

  • B2B Marcom

  • "Social media is the nexus of customer support, recruiting, public relations, brand awareness, lead generation and even product development. No company can afford to ignore or minimize a medium that touches all levels of the sales funnel and all stages of the customer lifecycle. Effective social strategies reduce churn, spark word of mouth, create demand and accelerate deal-flow."

    Quoted from a blog post by Jeremy Victor.


    I was looking for something meaningful to post, and came across Jeremy's statement. I could think of no better message to share with you today. Simply excellent! Well said, Jeremy!

    Jeremy Victor is the founder of Make Good Media and editor in chief of, where he helps businesses integrate business-to-business social media and content marketing with traditional marketing practices.