身為新產品開發的一員，有時需要為準備面世的新助焊剂、底填料或合金想出一個合適的名稱。就像您會為您的孩子想一個好名字一樣，您的產品也會成長為它的名字 - 產品的名字也很重要。一個充滿視覺字母數字湯頭的產品名稱所造成的傷害，不亞於為您活蹦亂跳的男寶寶取名蘇珊（Susan）。我相信一致性、簡潔性和重要性是好產品名稱的三個要素。
一致性可統一產品組合並減少混淆。簡潔性讓您的產品在口頭和文字上更容易溝通。即使僅供內部使用，重要性也能驅使清晰度。完美的產品名稱應該易說易寫，並能傳達產品的重要方面。
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