One of the projects that I'm working on during my summer internship is updating Indium Corporation's e-commerce website. The goal is to create a simplified and user-friendly experience.This project consists of looking at our current website from a customer user persona standpoint, finding data on the demographics and sales, researching our competitor websites, ranking these upgrades based on our competitors, and proposing our findings to Indium Corporation's marcom (marketing communications) leaders and our outside website developers, Quadsimia. Being a new media marketing major (or digital media marketing) at Rochester Institute of Technology, I have been able to apply what I've learned in my field of study into my field of work (internship).
At the beginning of my internship, I was not assigned to be working on this project but my supervisor, Anita Brown, asked me If I'd like to add this to my list. I knew that this was something right in my area of expertise and that Indium Corporation would, in return, have a part of something I worked on long after I end the internship.
目前，我正与实习生林赛-坎尼斯特拉（Lindsay Cannistra）以及 Indium 员工罗伯特-麦克罗（Robert McKerrow）合作开展这一项目。升级工作进展得很快，也很成功。我们最近向Quadsimia 提交了我们的研究成果，现在必须与他们一起研究成本问题。我很舍不得离开这个项目，但我打算和罗伯特一起看看进展如何。
我在网络营销课上学到的知识对这个具体的实习项目非常有用。在学校里，我学到了很多关于搜索引擎优化 (SEO)、购物车优化 (SCO)、网站安全和隐私、网站开发、导航和整体设计的知识。我能够将几乎所有这些技能以及其他技能应用到这个项目中。
虽然我只是营销传播实习生，但我仍能参与电子商务网站等项目，并能创建目前网站上的页面。这是我非常热衷的工作。
I'm glad that Indium Corporation has allowed me to learn so much from them, but that they have also learned something from me.
不是一般的实习生
Lucia Forte
