您的 B2BMarcom 资料必须与您的产品和服务的性能和能力以及客户的期望（您帮助创造的）相一致。否则，您的客户（内部和外部客户）就会失去信心。
如果你有幸成为人们生活中真正有意义的一部分，如果你让顾客失望，他们的愤怒可能会相当严重--就像"捕鼠器从不工作"的案例一样。这是一个 B2C 案例，它说明了失望的客户会变得多么有动力，以及客户是多么容易出色地表达和分享他们的挫败感。从本质上讲，地狱没有比失望的顾客更愤怒的了。
我们的工作并不要求我们言而无信，也不要求我们"吹嘘"我们的每项主张。我们真正需要关注的是准确、诚实和正直。最终，选择权在您和您的客户手中。
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