Bad Press is B2B Marcom
Sometimes Marketing Communications comes at the B2B Marcom practitioner - and sometimes it is bad. Case in point, an article th...
Rick Short's Blog
Social Media Isn't Always Online
I recently wrote an article for the Frost & Sullivan quarterly Sales & Marketing eBulletin titled, “Social Media......
Microsoft System Center B2B Marcom is Great!
I love good B2B Marcom, and I work hard creating (hopefully) good B2B Marcom at Indium Corporation. A recent concept that we brought to market several...
Pop-Up Ads Are So Desperate!
I was doing a little online research just now and clicked on a link to an article on Inc.com. I was first served up a full-page ad that I could n...
Exhibit Design Honors
I want to thank everyone associated with Indium’s efforts at Nepcon Penang, Malaysia. Indium has, once again, earned BEST EXHIBIT DESIGN honors ...
BtoB Corporate Blogging Report
From the BtoB website: BtoB recently interviewed key bloggers and social media experts at these companies to take the pulse of......
The OUTERnet? Yes!
According to a very informative and compelling post on MediaPost's DigitalOutsider blog, the outernet includes: Television Outdoor On...
B2B Marcom is EVERYONE's Responsibility
Your customers do much more than simply read your Marcom collateral (ads, data sheets, website, etc.). They interact with all sorts of people within y...
White Video
Source: umich.edu Source: photobucket.com Hey, it's 2008, and time to dust off the "white paper" that we're so fond of i...
Boston Dynamics Big Dog Robot
Big Dog carries a load up a steep, wooded hill. This isn’t B2B Marcom (not yet) but it is so......
CAN SPAM & B2B Marcom
Direct marketing begat Direct mail which begat Spam - and it's all a part of B2B (BtoB) Marcom. So beware of a new ...
Rick Short's Miserable B2B Marcom Failure (chapter 3,651)
I've done it again ... goofed up so badly that even I am embarrassed. The embarrassment comes from the fact th...