The Value of an "Expert"
Experts like Dr. Ning-Cheng Lee make Marcom easy. As I’ve said before, in the relay race that is INDIUM span......
Rick Short's Blog
Be A Reference Standard Brand
An article in Guitar Jam Daily reveals that there was an apparently incredible lapse of security at Frankfurt Germany's Musikmesse exhibition...
Marcom Madness (social media marketing edition)
I guess this means I post cartoons about people with facebook groups for twitter users that tweet about podcasters that talk about marketing blo...
Personal Branding in B2B Marcom: a short & sweet story
I've been discussing elevator speeches recently, but with a subtle undertone: "branding". While we don't directly contr...
Content is King
Does your website deserve this? Is it full of rich content? "Content is King" I wrote those words in my blog on March 16th. The v...
Pre-Exhibition Checklist: Minimizing "Last Minute" Anxiety
Rick Short Running Through Exhibition Details in Airport. I am sitting in an airport (cancelled flight, backup flight delayed), o...
Basic Marcom Rules
B2B Marcom puts CUSTOMER CONTACT into the hands of Sales. I’ve found myself delving right to the very roots......
Happy 75th Anniversary Indium Corporation!
Indium Corporation was founded on March 13th, 1934 in Utica, NY, USA. The Indium Corporation celebrates its 75th......
The Economic Cloud's Silver Lining - for B2B Marcom
On October of 2008, B2B Ad Agency Chairman Gary Slack (Slack Barshinger), was interviewed by Kate Maddox forBt...
Creativity In B2B Marcom
Sirena Huang at TED. Robbie Maddison in freefall. I tend to get a little skeptical when hearing simplistic explanations of creativity. I...