TELL A STORY: use an Audio Slideshow in B2B Marcom
I've posted on the topic of telling a story in B2B Marcom. Twice, actually. Like many good ideas, the question becomes, "how?&...
Rick Short's Blog
ENERGY in B2B Marcom
People say that dogs sense fear. I wonder if dogs say that PEOPLE sense fear. Of course, we do. A good friend, Barry Matties of EMS0...
"Promotional Items vs. "Tsotchkes"
According to a website I just visited (to remain nameless), “A good customer is your most valuable asset and giving them free promotional pens i...
TELL A STORY: Especially In B2B Marcom
A recent post of mine is titled TELL A STORY: EVEN IN B2B MARCOM. I really am committed to this concept, so here is some more on that theme....
Tell A Story: Even in B2B Marcom
Watch this video and see how creatively Kseniya Simonova tells us a story. People are literally moved to tears. Then ask yourself - is a brochure the ...
CORPORATE SOCIAL MEDIA DILEMMA
I get the occasional push back, or questions, from some colleagues who fear that INDIUM CORPORATION is inserting itse...
Be Creative: Save Money
"Companies and organizations that both understand and react to the latest in consumer expectations are well positioned to offer beneficial goods ...
The Social Media Revolution is Happening Now
Social Media in B2B Marcom, business communications, and all things industrial is today's reality. We are all dealing with it today. Even if ...
A B2B Marcom Video Tip: Record A Rehearsal
Sometimes our B2B Marcom videos depict concepts, other times processes or materials performance. In most cases we include an expert introducing and de...
Flat screen LCD HDTVs: Buy vs. Rent? follow-up
In my last post I discussed the rent vs. own vs. buy & leave options for in-booth video in the B2B Marcom arena. I have since ...
Flat screen LCD HDTVs: Buy vs. Rent?
I participate in several GROUPS in LinkedIn, one of which is the "exhibitor" group. I learn a lot from the participants - and I tr...