Publish or Perish (PS: You already did)
In today's B2B Marcom, you must be a publisher, or you will suffer. Social media (blogs, twitter, facebook, YouTube, websites, etc. all enabl...
Rick Short's Blog
Is it Time to Create Real Awards for Our Industry?
The following article was written by Steve Gold, of EMS007. The topic is of tremendous importance to any B2B Marcom pro...
Social Media As A Sales Tool
I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramonta...
PEOPLE in B2B Marcom
I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramonta...
United Airlines Uses Twitter Perfectly
Here is a social media situation where a business to business and a business to consumer company, United Airlines, is doing something incredibly ...
Tiger Woods And A B2B Marcom Lesson
As business to business marcom practitioners, we occasionally sponsor events and may even hire a spokesperson to help us promote our products and serv...
Read And Write Your Ass Off
Friend, fellow musician, and Online Strategist, Ryan Miller (Romanelli Communications) recently delivered an interesting and valuable s...
Social Media: Like Flying In Formation
As I left the house this morning I heard a Canada Goose honk while flying overhead. Instinctively, I wondered what it was doing alone. Ge...
Online Shopping With That Local Flavor
"Web sites will replace brick-and-mortar stores within five years. I realize that's a bold prediction, but here's why." ...
Searchal Media
I have been emphasizing the convergence of search and social media in my business to business marcom (btob, b2b) practice for a long time. I ...
Will TWEET For Water
"Researchers at New York University's interactive telecommunications program have come up with a device that allows plants to tell owners w...
Good Business to Business Marcom Requires Imagination Plus Enthusiasm
Admit it. We’ve all said it: “No one will care about this. It’s mundane and boring.” Well, here’s a real sleeper...