Uncomfortable Video
I just conducted this potentially interesting video interview of a team mate (we were trying to tell Tim's target audience about the cool tec...
Rick Short's Blog
From One Engineer To Another
Historically, B2B Marcom in the electronics manufacturing arena has involved professional Marketing Communications (Marcom) staff inser...
Elevator Pitches in B2B Marcom
There we were, deep in the forest, exhausted from our hike through the deep, fluffy snow. As we paused on a ridge, gulping the frosty winter air, my d...
The Elevator Speech and Beyond
Use the link in the text to get to Guy's cool video. As I just posted, an effective elevator speech is a powerful tool for earning that al...
"You’re killing our businesses. You are slowly strangling the life out of trade shows."
Strong words! Words penned by Kevin Carty in his Trade Shows blog recently. The comments that follow are equally interest...
UNITED BREAKS GUITARS: Part 2
Hell hath no fury like that of a consumer ill-treated. Dave Carroll and The Sons of Maxwell return (as promised) with the 2nd of 3 music video...
Back To School for b2b marcom
With all the promos regarding "back to school", I've been thnking about how we, as b2b marcom practitioners are ALWAYS learning. Just...
Invite Your B2B Marcom Team into Social Media
This guide covers the basics in a very inviting manner. I'll skip all the reasons WHY your organization should be getting into social media...
New Exhibit Technology in B2B Marcom
Amazing! Two exhibits in one tiny box. Three pieces of fabric, neatly folded. That’s......
New Book: "Marketing 2.0" Includes Rick Short
I am flattered to be included in Bernie Borges' new book, titled, "MARKETING 2.0, Bridging The Gap Between Seller And Buyer Through Soci...
Are you "THE GREAT AND POWERFUL OZ ???"
Does this remind you of your B2B Marcom program? Hope not. Most of us are old enough to remember the days when Marcom's role was to pose and pr...
United Breaks Guitars: a B2B Case Study on Word of Mouth
Last week my wife and I were vacationing in Sarasota. While there I continued my search for a Fender Stratocaster - an iconic electric guita...