B2B Marcom Forecast: Mobile Devices
I generally disdain the annual trotting out of talking heads' pontifications on industry trends. #Boring! But there is one trend that all B2B...
Rick Short's Blog
Santa Claus On Social Media
On what may have possibly been the WORST week to break into his busy schedule, I managed to sit down with Santa Claus to discuss his take on social me...
Planning Ahead For 2011: Marketing Programs
"Prediction is very difficult, especially if it's about the future. " ~Niels Bohr Just because it's difficult, that doe...
No More "Virtual" Events
Wikipedia's tells us, "A Virtual Event is a gathering of people sharing a common virtual environment on the web, rat...
SOCIAL MEDIA INTERN Candidate? Here's Some Guidance
So you want to be a social media intern? Here is an article on exactly that, with specific emphasis on: Qualities that Marketing Communica...
B2B Marcom Basics: Proper Writing Skills Matter
"You are a disappointment to me." I can still hear her. Mrs. Hawkins. She had a well-earned reputation as THE toughest, old-schooles...
B2B Marcom: NO Assumptions, Please.
Assumptions can help speed things along - when they don't kill you, that is. CASE 1: I received an email (a B2B-type message, a ...
Vuvuzela, The World Cup, and B2B Marcom
My oldest son, Allen, walked into the house, heard a noise, and asked, "What is that? Bees?" My youngest son, André, and his bud...
Always Tell A Story in B2B Marcom
My readers have heard me espouse the value of telling a story in B2B Marcom previously. Some people firmly believe that business is SUPPOSED ...
My Next Webinar Appearance: SocialMediaToday.com
I will be participating in a webinar hosted by the good people at www.SocialMediaToday.com which features Shel Holtz,Rob...
Align Your B2B Marcom Claims With Your Performance
It is critical for your B2B Marcom materials to align with the performance and capabilities of your products and services - as well as with the e...
Differentiate On The CUSTOMERS' Issues in B2B Marcom
Last week I read an excellent post on FREIGHT DAWG: The Logistics Blawg, written by Eric Joiner. The post, titled, "Pure...