B2B Blogs: A Big List!
I am proud to say that this blog was listed in the 2009 BIG LIST OF B2B BLOGS. But don't click the link just to...
I am proud to say that this blog was listed in the 2009 BIG LIST OF B2B BLOGS. But don't click the link just to...
In the old days, business to business (BtoB, B2B) Marcom professionals would utilize the (relative to today) few media channels to talk TO ...
Don't know how I missed this excellent ad when it was released two years ago, but I did. If you see YOUR practices being lampooned, then make...
I just returned from speaking at, and learning from, an excellent webinar staged by the ISBM. Titled, "Social Media and B-to-B:...
Today marks the 5th anniversary of our company’s first blog and post. I was going to get all nostalgic and show you an image of that ...
There are a lot of discussions about lazy, unethical, or inaccurate journalism. There are, seemingly, too few mentions of people who do a good job. He...
Today I had a very rich discussion with a man who has the experience, wisdom, and intelligence to earn the respect of any B2B Marcom profess...
Seth Godin has authored ANOTHER excellent post (when HASN'T HE?), titled, "Hunters and Farmers." In it he posits that so...
There is a lot of excellent discussion occurring these days regarding transparency in business to business (BtoB, B to B, B2B) social media. I ...
How to handle social media transparency? Well, we first need to understand that there are precious few concrete rules with which to comply. We each...
We BtoB Marcom practitioners keep a keen eye out for anything related to business communications. So, Apple's much-awaited release of their iPad (...
Let's use an analogy to discuss virtual trade shows in business to business (B2B) Marketing Communications. In the old days, if you wanted...