Now What? Time For The BIG B2B Marcom Program.
In my previous post, “Will Your Marcom Be Knee-High By The Fourth Of July?“ I predicted that the corn that grows across the road from Indi...
Rick Short's Blog
Turn Your Company Inside Out With B2B Marcom
Remember the old days in B2B Marcom, when companies hid behind stock photography and glamorous spokes models? Those days are long-dead. I’ve bee...
Will Your B2B Marcom be "Knee High By The Fourth of July"?
I grew up around farming. My family didn’t own a farm, but we were surrounded by them. I spent MANY hours working on farms as a boy ...
Why Does My Business Need To Understand Social Media?
"Social media is the nexus of customer support, recruiting, public relations, brand awareness, lead generation and even product development. No...
B2B Marcom ROCKS!
The Indium Corporation hosts many high school and college job shadow students, interns, and the like. We enjoy every aspect of it. We gain valuable in...
Tell A Targeted Story In B2B Marcom
I just bought a Marc Ecko shirt. As I detagged it in preparation for its maiden voyage, I noticed what seemed to be an "extra" tag...
Leapfrog Yourself in B2B Marcom
Congratulations B2B Marcom leaders! You had a great 2011, filled with many achievements. You are now preparing to settle into 2012 and enjoy the ...
Best Buy Nails Marcom With Authenticity
We've GOT to be REAL in B2B Marcom if we are to earn our target audience's respect. So, a colleague who knows I LOVE Marcom email...
Authenticity in B2B Marcom
Your audience doesn't want to read stuff from a person who is fishing around for things that customers want to read about. The people that trul...
B2B Marcom Imperative: Help Your Staff Earn "Recognized Industry Expert" Status
“12 Ways To Become A Recognized Expert” is the title of......
CHANGE: Keep Growing Your B2B Marcom Strengths
Ultimately, our business-to-business marcom skills, capabilities, execution, and growth boil down to people. When we’re vibrant, progressive, an...