Rick Short's Blog
Facts, Not Fluff, in B2B Marcom
"It takes savvy marketing to break through to electronics engineers, a group that wants straightforward information and facts, not overblown mark...
Walking A Mile In THESE B2B Marcom Shoes
B2B Marcom is part of a chain of events: marketing creates new products, product managers organize the salient points, Marcom puts the message forth, ...
Trade Show Set Up
The day or two before a trade show can be a time of excitement, stress, fun, or even agony. It all depends on preparation, experience, and luck. As B2...
New B2B Marcom Newsletter
Terri Rylander has established a monthly B2B Marcom newsletter to discuss "content development, design, writing tips, the sales & market...
"I don't get paid to be average!"
I don't get paid to be average in B2B Marcom. This is something I have been saying for quite a while - and I mean it. Face it, who wants to ...
Virtual Trade Shows in the B2B Environment
Our good friends at Circuits Assembly Magazine staged a virtual trade show (called Virtual PCB) several months back. Acc...
MEET THE BLOGGERS!
Rick Short being interviewed by PCB007’s Steve Gold. Indium Corporation discovered that several of our blogging team would all be at Semicon......
Good B2B Marcom ENGAGES THE CUSTOMER
My youngest son, Andre, grabbing some first-run corduroy with me last season. span style="FONT-SIZE:......
Rick Short's TOP 10 MARCOM Things To Do At Semicon West
Chocolate Shakes (OK, just ONE this year) are REQUIRED while visiting Semicon West. Stealing a......
MEET THE BLOGGERS event announced
Indium Corporation offers 9 blogs from 12 bloggers. Indium Corporation’s industry leading semiconductor bloggers are hosting a Meet the Bloggers...
B2B Marcom and Rock & Roll
"You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do. &...