Maybe THE BEST Blog Post of My B2B Marcom Career (totally copied)
Being good at anything includes recognizing greatness. In this case, I just read an awesome post (thanks to @PaigeGroup) about design - which can...
B2B Marcom
Managing Interviews in Business to Business Marketing Communications
It is always important, sometimes critical, to come off well when interviewed. Most often the interviewer is an industry (or larger) celebrity and the...
No NUSE is Good News
I'd like to coin a term, "nuse". It means to use the news, in a bad way, to your benefit. This term came to mind as I observed variou...
Tremendous Changes in B2B Marcom
I have heard it said that there are only three types of people: those who make things happen those who watch things happen those wh...
B2B Marcom Forecast: Mobile Devices
I generally disdain the annual trotting out of talking heads' pontifications on industry trends. #Boring! But there is one trend that all B2B...
Santa Claus On Social Media
On what may have possibly been the WORST week to break into his busy schedule, I managed to sit down with Santa Claus to discuss his take on social me...
Planning Ahead For 2011: Marketing Programs
"Prediction is very difficult, especially if it's about the future. " ~Niels Bohr Just because it's difficult, that doe...
No More "Virtual" Events
Wikipedia's tells us, "A Virtual Event is a gathering of people sharing a common virtual environment on the web, rat...
SOCIAL MEDIA INTERN Candidate? Here's Some Guidance
So you want to be a social media intern? Here is an article on exactly that, with specific emphasis on: Qualities that Marketing Communica...
B2B Marcom Basics: Proper Writing Skills Matter
"You are a disappointment to me." I can still hear her. Mrs. Hawkins. She had a well-earned reputation as THE toughest, old-schooles...
My Journey to Become an Expert in PCB Assembly Materials
Welcome! I am a chemical engineer experienced in an R&D setting and jumping into a new position in marketing here at Indium Corpora...
B2B Marcom: NO Assumptions, Please.
Assumptions can help speed things along - when they don't kill you, that is. CASE 1: I received an email (a B2B-type message, a ...